This session is designed for founders, manufacturers, architects and innovators looking to accelerate market adoption.

Over the past decade I have worked on real estate developments, building science, fire safety and biobased materials. More recently I have been helping companies use AI, automation and content systems to scale their impact.

What we'll cover

1. Market Positioning

We review your product, service or company.

Together we identify:

• Your strongest market angle
• Key objections holding adoption back
• Positioning opportunities
• Competitive advantages

2. Adoption Strategy

Many sustainable products fail because adoption is harder than innovation.

We discuss:

• Go-to-market strategy
• Distribution channels
• Specification strategies
• Architect and contractor engagement
• Commercial bottlenecks

3. AI & Automation

Discover how AI can help you:

• Generate content faster
• Improve sales processes
• Automate repetitive work
• Build scalable systems

4. Ask Me Anything

The hour is yours.

Bring your challenges, questions, ideas or opportunities.

Topics may include:

• Biobased materials
• Building science
• LinkedIn strategy
• Sales processes
• CRM systems
• Odoo
• AI & automation
• Market adoption

Who is this for?

• Biobased manufacturers
• Construction companies
• Architects
• Startups
• Scale-ups
• Material innovators

The goal is simple: